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#1

2022 Health Trends: Insights for Industry Change Agents | Perspectives

After a year of absolute uncertainty, micro-predictions and near constant recalculations, the picture of our world and what’s next in it is becoming clearer.

#2

Why the New CMS Oncology Model is an Inflection Point in Advancing Health Equity | Blog

On July 1st, The Centers for Medicare & Medicaid Services, through its Center for Medicare & Medicaid Innovation (CMMI), announced its newest voluntary oncology payment model, Enhancing Oncology Model (EOM).

#3

CES 2022: Top 5 Takeaways for Healthcare Innovators | Blog

With healthcare and digital wellness prominent fixtures in this year's event, our trends team has simplified all the signals, innovations, and tech into five need-to-watch themes for 2022.

#4

Internet of Things: A Growing Market and the Future of Care | Blog

The Internet of Things (IoT) is not a new concept.

#5

The Key Consumer Trends Impacting the Future of Healthcare | Blog

To stay ahead of what’s to come, we examined several trends reports to curate a selection of the consumer trends that will be most impactful to healthcare brands and audiences.

#6

State-Level Drug Pricing Policy Accelerating: Life Sciences Companies Can Contextualize Value & Access to Policymakers | Blog

While federal drug pricing reform in the Build Back Better Act (BBBA) is stalled at the Senate, states are taking the issue into their own hands.

#7

Fresh Stats—Pharma/Healthcare Digital Ad Spend | Blog

eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth.

#8

A Cookie-Free World, or What You Can Do to Avoid Putting Your Marketing Efforts on a Diet | Blog

At Adexchanger’s recent Identity Day, part of a virtual series about trends in data-driven marketing, one hot topic was the announcement of the end of third-party cookies from Google.

#9

Hey Siri, What’s New in Voice Search? | Blog

Digital assistants are increasingly finding their way into most homes and as a result, voice searches are changing the way brands think of SEO.

#10

Trends Changing Healthcare | Blog

Live from Cannes Lions Health: Andrea Bell, Director of Insight and Executive Editor at WGSN, shared her perspective on the top five trends changing healthcare.

#11

Post-Traumatic Growth and How We Move Forward From COVID-19 | Blog

COVID-19 has changed the way we think, live, and work.